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Among the neighborhood courts where Ariadna Geli (Barcelona, 2002) played basketball before Covid and the two million followers she accumulates today among her social networks there is a pandemic and three years of content creation that have made her one of the great references of the new generations: influencer, athlete and idol of many young women. With all that that implies.

From a sneaker shop assistant to an influencer. What a change. I don't remember when I uploaded the first video, but I started doing this professionally in October 2021. I was in Footlocker and one day I realized that my already allowed me to quit.Was the pandemic your turning point? Yes. At the end of the quarantine I went down to the neighborhood court and I liked to record myself while playing against the kids, there are always more boys than girls. And I think people liked to see a girl in a masculine environment, and winning. Some videos were very viral, they started to tell me brands ... How is street sport for a girl? More or less inclusive than the professional? It depends, it goes with the attitude you have. On the street you have to have a strong attitude to be able to get there to play with them because if you're not good they don't let you play (laughs). No matter the gender. I have always felt very sheltered. I've always considered it a family and I've always felt welcome. But if people don't know you, you have to go with character to play there, because you play well, you play hard and you compete. As an influencer, do you give your life to people? I don't teach my day-to-day life so much. I have a barrier between my personal life and what I choose to teach. The content is like lifestyle and basketball, but always maintaining that privacy, although sometimes it is difficult. For those who may have prejudices about your profession. How many hours do you dedicate to it? I spend two hours on a video just to record, but before that I'm several hours looking at ideas to see what I can do. There is a previous work. And then if I'm traveling then do some kind of blog... We dedicate many hours and you never finish disconnecting.How do you keep the comments? I was in favor of reading them all because at first they had no hatred against me, but there was a time when I stopped reading them because they sat badly and affected me. They operated on my knee, they started messing with my physique, I lost a lot of weight... I had a hard time. I've read that you once had to pass by your house so they wouldn't find out where you lived. People sometimes get very nervous [laughs]. Many times because of the embarrassment of not asking for the photo they follow you and that's worse, because I get nervous, I don't know what they want... He was about to enter my house and didn't want it to be known where I live. I've had to do it a bunch of times.What does your family say? At first my mother did not understand it and it was very difficult for her to assimilate that she stopped working to make videos, but now they are happy. They see everything that I have come to generate, that people love me, they see how I contribute financially at home... Which for me is the most important thing. Is there a social media bubble? A lot of people say to me, "When you run out, what?" And I see it the other way around, this has just begun. It continues to grow, more influencers come out, more markets... The bubble can blow and people can stop seeing you, but the key is to adapt. It's a huge world, there are a lot of people, everyone will want to be at the top and only the one who adapts best will be there. There's a lot of competition, isn't there? In recent years there are many more content creators globally, especially in Spain. Now everyone wants to be a tiktoker and youtuber. You ask a little boy and before he wanted to be a footballer, but now he wants to be a youtuber. To me it seems gualas. Work, if you like it, you enjoy it a lot because then it's not a job. At the economic level it is also very well rewarded and at the fame level, if you like to be known, then too. There are many people who think that we do nothing, that we do not work, but there is a lot of work behind it. There is a great job and a great team behind each influencer. Let them know that you have to work and have a cool mind because when you are famous you are on everyone's lips and a mistake of yours can be a monumental mess. Not everyone knows how to handle that pressure. It is very important to have that responsibility. There are many people who are looking at you, who admire you and think that what you do or say is okay just because of that admiration they have for you. You have to have a lot of head and be very aware of what you are uploading because you have a lot of speaker, especially for young children, as in my case. I have to be very careful because I don't want to put something in their heads that is not good. Speaking of basketball, is there any chance of seeing you in an Olympic Games with the Spanish 3x3 team? Although right now it is quite complicated. Here in Spain we have a lot of level in women's basketball, especially in 3x3, we have some real cracks playing, but I am very young, I am 20 years old, I have a long way to go and I would like to reach the highest possible. It would be an honour to represent Spain. This summer I started a project, a 3x3 basketball club in which I am the director and also a player, coach... Because in Spain the 3x3 is not professionalized, there is a lot of level in the 5 for 5, but the 3x3 needs to change.

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